Lead Generation in York: Tailored Strategies for Your Market
At Paragon Marketing, we specialise in providing bespoke lead generation services tailored to businesses in York.
Our strategies are designed to attract and engage potential clients, driving growth and enhancing your market presence.
Understanding Lead Generation
Lead generation involves identifying and cultivating potential customers for your business’s products or services.
A targeted approach is essential to connect with the right audience and convert interest into tangible business opportunities.
Our Approach to Lead Generation
We offer a comprehensive suite of services to meet your lead generation needs:
- Target Audience Identification: We analyse York’s market to pinpoint potential customers who are most likely to engage with your business.
- Compelling Offer Creation: Our team develops attractive offers that resonate with your target audience, encouraging engagement and interest.
- Multi-Channel Strategies: We employ a variety of channels, including Google Ads, Microsoft Advertising, Facebook, and LinkedIn, to reach potential leads where they are most active.
- Conversion-Optimised Landing Pages: We design and implement landing pages that highlight the benefits of your products or services, featuring strong calls to action to maximise lead capture.
- Budget Management: Our experience spans managing budgets from £250 to over £25,000 per month. We recommend spending levels that are feasible for your business, with the flexibility to scale as your project generates income.
Why Choose Paragon Marketing?
- Local Expertise: As a York-based agency, we have an in-depth understanding of the local market dynamics and customer behaviours.
- Customised Solutions: We don’t believe in one-size-fits-all. Our strategies are tailored to meet the specific needs and goals of your business.
- Transparent Collaboration: We discuss and determine the most beneficial compensation structure for both parties, whether it’s a monthly management fee, per-lead fee, profit share, or a hybrid model.
Frequently Asked Questions
What is lead generation?
The term ‘Lead Generation’ refers to the process of attracting or finding specific potential clients for a business.
Do I need a new website?
Not necessarily. We can utilise your current website by designing product-specific landing pages that effectively highlight your offerings and include strong calls to action.
What budget do I need to spend each month?
We have worked with budgets from £250 per month to over £25,000 a month.
We will only recommend that you spend what is feasible for your business. Budgets can always increase when the project starts making you an income.
What advertising platforms will you use?
We select platforms that best suit your business, commonly using Google Ads, Microsoft Advertising, Facebook, and LinkedIn to generate leads online.
Can you use my email list?
Yes, email lists are valuable for marketing, especially when they include individuals who have previously shown interest in or purchased your products.
How do Paragon paid?
There are a variety of ways Paragon can get paid from your lead generation project. These include a monthly management fee based on your advertising spend, a per-lead fee, a profit share or a hybrid of all.
We will discuss what is the most beneficial to both parties with you.
Start your project
Paragon Marketing is a York-based digital marketing agency specialising in SEO, website design, and lead generation.
Get in touch today and begin your business marketing journey with Paragon Marketing