Oakcrafts: eCommerce marketing
Discover how Paragon Marketing revamped the online presence of Oakcrafts, a leading provider of premium home improvement products.
Oakcrafts offers a diverse range of products including OSMO wood oils, Barrentine wood protection items, ironmongery, and woodworking accessories.
By providing a comprehensive digital strategy including SEO, PPC management, social media management, and email marketing, we helped Oakcrafts reach new heights in online visibility and customer engagement.
Project Overview
Oakcrafts sought to leverage the power of digital marketing to not only increase their online visibility but also engage effectively with a targeted customer base interested in high-quality home improvement products. The requirement was a full-service digital package that would encompass different facets of online marketing.
Goals
- Increase website traffic through effective Search Engine Optimisation (SEO).
- Drive sales and online engagement via Pay-Per-Click (PPC) management.
- Boost brand presence and customer interaction through social media management.
- Enhance customer retention and conversion rates through targeted email marketing campaigns.
Our Strategy
Understanding Oakcrafts’ specific needs and niche market, Paragon Marketing curated a multi-faceted digital marketing plan. This strategy was aligned with Oakcrafts’ business objectives and was crafted to maximise ROI.
Key Deliverables
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SEO Services: Utilised a mix of on-page and off-page SEO techniques to improve Oakcrafts’ search engine rankings, targeting keywords related to their product offerings.
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PPC Management: Created and managed highly targeted PPC campaigns that focused on high-conversion keywords, contributing to an immediate increase in online sales.
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Social Media Management: Developed a coherent social media strategy across various platforms to create brand awareness and foster customer engagement.
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Email Marketing: Executed targeted email campaigns to nurture leads and keep existing customers informed about new products and special offers.
Services Provided
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Search Engine Optimisation: Comprehensive on-site and off-site SEO to improve search engine rankings.
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Pay-Per-Click Management: Creation and ongoing optimisation of PPC campaigns to maximise return on ad spend.
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Social Media Management: Strategic social media campaigns to improve brand presence and interaction on platforms like Facebook, Instagram, and Twitter.
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Email Marketing: Tailored email marketing strategies designed to retain customers and drive new business.
Results
Paragon Marketing’s digital strategy yielded measurable results for Oakcrafts, including an uptick in website traffic, improved search engine rankings, increased customer engagement on social media, and a notable growth in sales. The project proved highly successful in delivering a cohesive and effective digital marketing strategy tailored to Oakcrafts’ unique business needs.
If you’d like to learn more about this project, or discover how Paragon Marketing can assist your business in reaching its digital marketing goals, please feel free to get in touch with us.
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Paragon Marketing is a York-based digital marketing agency specialising in SEO, website design, and lead generation.
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