Search Engine Optimisation (SEO) Services in York
At Paragon Marketing, we specialise in delivering tailored Search Engine Optimisation strategies that help businesses in York and beyond improve their online visibility and attract more customers.
Our results-driven SEO services are designed to boost your rankings, increase traffic, and generate measurable growth for your business.
Why Invest in Search Engine Optimisation?
In today’s digital landscape, being found online is crucial for success.
With more consumers relying on search engines to discover products and services, a strong SEO strategy ensures your business stands out in a competitive market. Effective Search Engine Optimisation can:
• Improve your website’s ranking on search engines like Google.
• Drive highly targeted traffic to your website.
• Increase leads and sales by reaching customers actively searching for your services.
Our SEO Services in York
At Paragon Marketing, we provide a comprehensive suite of SEO services to meet the needs of businesses of all sizes. Our services include:
Keyword Research and Strategy
We identify the search terms your target audience is using and develop a strategy to help you rank for the most relevant keywords.
On-Page Optimisation
From meta tags to content structure, we optimise every aspect of your website to ensure it performs well in search engine results.
Technical SEO
We improve your website’s technical performance, ensuring fast loading times, mobile responsiveness, and error-free navigation.
Content Creation and Optimisation
High-quality, SEO-focused content is key to ranking well. Our team creates engaging, keyword-optimised content to attract and retain your audience.
Link Building
We enhance your website’s authority by building high-quality backlinks from reputable sources.
Perfect for businesses in York, we optimise your online presence to attract local customers through Google Business Profile optimisation and location-specific keywords.
Paragon Marketing and Financial Services SEO: A Case Study
Background: A reputable Financial Services firm based in the South West of England approached Paragon Marketing to address a challenge. Despite their strong offline reputation, their online presence was not reflective of their expertise. They were struggling to rank on the first page of Google for industry-specific keywords, resulting in low website traffic and a limited number of online-generated leads.
Objective: To increase the Financial Services firm’s visibility on search engines, drive more targeted website traffic, and subsequently, improve the number of online leads and new client acquisitions.
Strategy: Paragon Marketing undertook a comprehensive analysis of the Financial Services firm’s website and identified several areas for improvement:
- Keyword Optimisation: A thorough keyword research process was implemented to identify high-value, relevant keywords that potential clients were using to search for financial services in the South East. The website’s content was then optimised for these keywords, ensuring they appeared in crucial areas such as titles, meta descriptions, and throughout the content.
- Technical SEO: Several technical issues were addressed, including improving site speed, ensuring mobile compatibility, and rectifying broken links. An XML sitemap was also submitted to Google to aid in better website indexing.
- Backlinking: Given the importance of backlinks in search ranking, a strategy was devised to obtain quality backlinks from relevant, high-authority websites within the financial sector.
- Content Strategy: A series of professional articles were produced addressing common financial queries and concerns. This not only improved keyword ranking but also showcased the firm’s expertise to potential clients.
Results: Within a period of six months, the Financial Services firm experienced:
- A 45% increase in organic website traffic.
- A 30% rise in online leads.
- A notable 25% growth in new client acquisitions directly attributed to online inquiries.
Conclusion: By addressing both on-page and off-page SEO factors, Paragon Marketing was able to substantially improve the online visibility of the Financial Services firm in the South West of England. The firm now enjoys a prominent position on Google for its target keywords and has seen a significant return on its investment in SEO.
I am writing on behalf of Cradle Overseas Pensions Ltd to express our sincere appreciation for the exceptional SEO and lead generation services provided by Paragon Marketing.
Their expertise and dedication have significantly improved our online visibility, resulting in a noticeable increase in quality leads.
Their team’s professionalism and commitment to delivering results have made a tangible difference to our business. We highly recommend Paragon Marketing to any organisation seeking to enhance their online presence and drive growth.
Why Choose Paragon Marketing for SEO?
York-Based Expertise
As a local agency, we understand the York market and tailor strategies to help businesses in the region thrive online.
Proven Results
We’ve helped businesses across various industries achieve higher rankings, more traffic, and increased conversions.
Transparent Reporting
Our detailed reports show exactly how your SEO strategy is performing, keeping you informed every step of the way.
Customised Strategies
We know every business is unique, so we design bespoke SEO campaigns to meet your specific goals.
Start Growing with Expert SEO in York
Whether you’re a small business looking to gain a competitive edge or an established company aiming to maintain dominance, our Search Engine Optimisation services can help you achieve your goals.
Contact Paragon Marketing today to discuss your SEO needs and discover how we can help your York-based business grow online. Let’s build a strategy that gets your website seen by the customers who matter most.
Frequently asked questions
What is SEO and how does it benefit my business?
SEO (Search Engine Optimisation) improves your website’s visibility in search engine results, crucial for attracting more customers.
How long does it take to see results from SEO?
SEO results vary, but typically it takes a few months to see significant changes, especially in competitive markets.
Why is local SEO important for businesses in York?
Local SEO targets geographic-specific searches, making it essential for York businesses to attract local customers actively searching for services or products in the area.
Can SEO improve my business's ranking on Google Maps?
Yes, effective SEO strategies can enhance your visibility on Google Maps, a key tool for local businesses.
How do you perform keyword research for businesses?
We conduct extensive research, focusing on terms and phrases relevant to your business and commonly used by your audience.
What’s the difference between on-page and off-page SEO?
On-page SEO involves optimising elements on your website, while off-page SEO refers to actions taken outside your site, like link-building, to improve your site’s authority.
How often should SEO strategies be reviewed?
SEO strategies should be reviewed regularly, at least every quarter, to ensure they remain effective and responsive to the market?
Can you help with technical SEO for my business website?
Absolutely, we provide comprehensive technical SEO services including site speed optimisation, mobile responsiveness, and more, to ensure your site is fully optimised.
Does social media impact my business’s SEO?
While social media doesn’t directly affect SEO rankings, it can influence your online presence and drive traffic to your site, which are beneficial for SEO.
Does social media impact my business’s SEO?
While social media doesn’t directly affect SEO rankings, it can influence your online presence and drive traffic to your site, which are beneficial for SEO.
How do you measure the success of an SEO campaign?
We use various metrics like search rankings, organic traffic, conversion rates, and specific local engagement indicators relevant to your business.
Get Started with Your SEO Campaign in York
For more information or to start improving your SEO, please get in touch.
Start your project
Paragon Marketing is a York-based digital marketing agency specialising in SEO, website design, and lead generation.
Get in touch today and begin your business marketing journey with Paragon Marketing